CAMBRIDGE — It has bleachers north of the Arctic Circle in Inuvik, in the Queen Charlotte Islands off the coast of B.C. and in Port aux Basques, NL.

The company came to the rescue of the University of Waterloo in 2008, manufacturing and installing seating for 1,100 in only 65 days, when the university needed bleachers in a hurry for its new football facility.

W.H. Reynolds (Cambridge) Ltd., known as bleacherguys.com on the internet, has been in business since the 1960s, but had one of its busiest years ever in 2009 and shows no signs of slowing down.

Ninety per cent of the company’s business is selling bleachers, player benches and picnic tables to municipalities across Canada, says Brad Thomson, who owns the business with his wife, Shona. “They own the real estate that requires our product.”

W.H. Reynolds sells bleachers in all sizes. They can seat anywhere from 12 to 12,000 people, all cut, welded and assembled at its 10,000-square-foot plant on Cowansview Road on the city’s east side. It also sells bleachers on wheels, indoor models and “fold and go” bleachers that can be set up temporarily. When the Lisboa Bakery & Grill in the Williamsburg Town Centre in Kitchener needed bleachers for the World Cup of Soccer in June, it turned to Reynolds.

Made of aluminum and wood, its picnic tables are bought by the hundreds by conservation authorities, says Brad, and it also distributes football, soccer and other goals for Scoremaster.

The company’s origins date back to the early 1960s when Bill Reynolds began selling gill pulverizers, used by farmers to break up soil, out of house on Elgin Street North in Cambridge. The gills were made in North Carolina where a relative of Reynolds worked.

The gills were also used to groom ball diamonds and playing fields, so Reynolds began selling bleachers, benches and picnic tables as well. Brad Thomson’s father, Alex “Aj” Thomson, joined the company as a salesperson in the mid-1960s and bought the business 10 years later when Reynolds retired. Brand and Shona took over when Aj retired about five years ago.

In the mid-1970s, the company moved to rented facilities on Laurel Street in Cambridge, but finally purchased a much-needed larger home on Cowansview Road, where it moved in January. It allows Reynolds to make bleachers by the hundreds so it can store them for quick delivery.

The company built its name in the pre-internet area by banging on doors and attending trade shows, says Brad, who started working at Reynolds while still in high school. But nowadays, its main marketing vehicle is the internet, where it pays for prominent placement during searches for bleachers.

“We are not a low-bid company,” he stresses, adding that the company emphasizes quality and service and refuses to buy an inferior raw material offshore to maintain competitiveness. Among its suppliers is Gerdau Ameristeel in Cambridge.

The company has seven full-time employees, but can go as low as three or as high as 20, depending on order volume. It assembles bleachers coast to coast, either with its own crew or hired workers if the site is far away.

Its biggest job to date was installing 8,000 bleachers at T.D. Waterhouse football stadium in London, Ont., in 1999. Brad and crew members lived in a rented house in London for two months while working on that job.

With governments distributing stimulus cash, the recession has been good for business, says Brad. He has a tender due this week for bleachers in St. Johns, NL, and 40 projects in production or undergoing installation across the country.

It has no desire to expand into the U.S. because that market is already saturated, he said. If anything, a key challenge now is to “control the growth while still being profitable,” he said. “I’ve seen so many companies get too big, too fast.”

W.H. Reynolds (Cambridge) Ltd.

Address: 58 Cowansview Rd., Cambridge.

Employees: 7.

Website: www.bleacherguys.com.

Phone: 519-653-9721.